. >> where in china do you make the mattresses? >> we're in china, i don't think so. >> third generation, her grandfather was a mattress equipment salesman for chicago who came to san francisco with his brother in 1898. if they were to visit the factory on minnesota street today, those brothers would be proud to see the company still going strong. >> the benefit of doing it ourselves is that we're in charge of the quality. >> easy to say, not so easy to do. they say they make their mattresses from scratch in america, they mean it. beginning with the cotton they blend it into bedding to the bed coils that begin as wire and then turned and bent and twisted by a machine and finished by a former street sweeper. >> all handmade. >> translated they build mattresses the old-fashioned way same as they always have as they have made them for a century. >> it's definitely old school. when a customer calls for information on a sale they consult the catalog they are going everything in 15 seconds. when did they go to computers. >> we started in